dbtm

About DBTM

Who We Are

Design, Business & Technology Management (DBTM) at Thammasat University is where creativity meets real-world impact.

We prepare students to become future leaders, innovators, and entrepreneurs who can shape industries and society through design thinking, business strategy, and technology.

Our History & Background

The DBTM program was founded in 2014 as the first integrated Design, Business & Technology program in Asia. It was created to answer a big question: how can we prepare students for a future where creativity, business, and technology are inseparable?

Pioneering in Thailand and the region, it has evolved to include AI, sustainability and behavioral sciences—ensuring graduates are future-ready and able to drive meaningful change.

our mission & vision

01

Empower Future Leaders

Equip students with the skills and mindset to lead in a rapidly changing world.

02

Drive Innovation

Combine design, business, and technology to create solutions that matter.

03

Connect with Industry

Collaborate with companies, startups, and organizations to solve real challenges.

04

Global Perspective

Blend Thai identity with international outlooks to prepare students for the global stage.

05

Human-Centered Impact

Focus on people, society, and sustainability—not just profit.

06

Lifelong Learning

Inspire continuous growth, curiosity, and adaptability beyond graduation.

Today, DBTM is recognized as a future-facing, globally connected program, rooted in Thai strengths and designed for students who want to challenge the status quo and lead innovation.

Our People

  • All
  • Academic Team
  • Administrative

Asst. Prof. Jitiporn Wongwatcharapaiboon, Ph.D.

Program Director

jitiporn@ap.tu.ac.th

Asst. Prof. Jitiporn Wongwatcharapaiboon, Ph.D.

Education

  • Doctor of Philosophy (Architecture & Build Environment), The University of Nottingham, 2017
  • Master of Architecture, Thammasat University, 2007
  • Bachelor of Science (Architecture), Thammasat University, 2005

Expertise

  • Air Quality (PM2.5)
  • Sustainable Technology Integration
  • Circular Economy
  • Innovative Business Value

Asst. Prof. Isaac Adam Jamieson, Ph.D.

Associate Director

isaac@ap.tu.ac.th

Asst. Prof. Isaac Adam Jamieson, Ph.D.

Education

  • Doctor of Philosophy in Environmental Science, University of London, 2008
  • Post-graduate Diploma in Advance Architectural Studies, Robert Gordons Institute of Technology Scott Sutherland School of Architecture, 1988
  • Bachelor of Science in Architecture, (Honors), Robert Gordons Institute of Technology Scott Sutherland School of Architecture, 1986

Expertise

  • Resilience, Innovation
  • Bio-Sustainability
  • Air Quality
  • Architecture and Urban Design

Renato Kern

Associate Director

renato@ap.tu.ac.th

Renato Kern

Education

  • Master of Arts (Design & Branding Strategy), Brunel University, London, UK, 2009
  • Bachelor of Industrial Design, Universidade Mackenzie, São Paulo, Brazil, 2004

Expertise

  • Service Design
  • Inclusive Design
  • Branding
  • Business Design

Asst. Prof. Archan Boonyanan, Ph.D.

Co-Founder & Director

archan@ap.tu.ac.th

Asst. Prof. Archan Boonyanan, Ph.D.

Education

  • Ph.D in Construction Management and Engineering, London South Bank University, UK, 2012
  • Master of Science (Built Environment: Construction Refurbishment Management), University College London, UK, 1998
  • Bachelor of Architecture (Architecture), Silpakorn University, 1993

Expertise

  • Knowledge Management
  • Design Thinking
  • Built Environment Research

Asst. Prof. Surapit Promsit, Ph.D.

Instructor

surapit@ap.tu.ac.th

Asst. Prof. Surapit Promsit, Ph.D.

Education

  • Ph.D. (Education), University of Technology Sydney, Australia, 2004
  • Master of Business Administration, University of Western Sydney, Australia, 1999
  • Bachelor of Art (Hons.), Assumption University, 1998

Expertise

  • Digital Marketing
  • Entrepreneurship
  • Social Innovation

Asst. Prof. Akapan Thienthaworn, Ph.D.

Instructor

akapan@ap.tu.ac.th

Asst. Prof. Akapan Thienthaworn, Ph.D.

Education

  • Ph.D. (Design & Creative Industries Management), University for The Creative Arts (University of Brighton), UK, 2018
  • Master of Art (Creative Arts), Chulalongkorn University, 2006
  • Bachelor of Science (Industrial Design), Suan Dusit University, 2002

Expertise

  • Design Thinking
  • Design Strategy
  • Design Management

Hyun Wook Hwangbo, Ph.D.

Instructor

hbhw79@ap.tu.ac.th

Hyun Wook Hwangbo, Ph.D.

Education

  • Doctor of Philosophy in Design, The University of Lancaster , United Kingdom, 2016
  • Master in Design (Design and Branding Strategy), Department of Design Brunel University, United Kingdom, 2009
  • Master of Design (Environmental Design), SungKyunKwan University, South Korea, 2005
  • Bachelor in Business Administration, SungKyunKwan University, South Korea, 2003

Expertise

  • Design management & innovation
  • Design-Centred Organisation
  • Design & Innovation Policy
  • Design Management in the Digital Age

Sridhar Ryalie, Ph.D.

Instructor

sridhar@ap.tu.ac.th

Sridhar Ryalie, Ph.D.

Education

  • Doctor of Philosophy (Design Arts) (International Program), Silpakorn University, 2023
  • Master of Arts in Design Management, Birmingham City University, 2002
  • Postgraduate Diploma with distinction in Design Management, Birmingham City University, 2002
  • Postgraduate Certificate in Design Management, Birmingham City University, 2002

Expertise

  • Design Management & Research
  • Design Innovation and Opportunity Exploration
  • Design and Creative Culture Audits for SMEs and Corporations
  • Creative Economy and Policy Research

Massimo Ingegno

Instructor

massimo@ap.tu.ac.th

Massimo Ingegno

Education

  • Master of International Planning (Urban Development) (with Distinction), University College London, 2015
  • Master of International Development (Urban Design), University of Bermingham, United Kingdom, 2013
  • Bachelor of Economics, University of Florence, Italy, 2012

Expertise

  • Behavioural Design
  • Gamification
  • User Experience Design

Alexander Lehmann

Instructor

alehmann@ap.tu.ac.th

Alexander Lehmann

Education

  • Master of Business Advanced (International Business), Queensland University of Technology, Australia, 2017
  • Master of Laws, University of Munster, Germany, 2009

Expertise

  • Law
  • Business
  • Technology

Kanyanut Laowchote

Academic/Administrative Officer

Napat Tabkhan

Academic/Administrative Officer

Wiranthita Prasongchuay

Public Relations Officer

Wiranthita@ap.tu.ac.th

Our Campus & Community

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